Who is she?
I’m a French-British-Irish-Kiwi entrepreneur based in Los Angeles.
I turned a lifelong obsession with baking into a global brand. I founded The Caker as a boutique bakery in New Zealand, and grew it into an internationally loved luxury dessert company that blurred the lines between food, fashion, and culture. What began with custom cakes evolved into a consumer packaged goods business known for reinventing the stale cake-mix category.
As a self-funded founder, I built and scaled The Caker into a multi-channel operation. The business employed 50+ people, generated $30M in lifetime revenue, expanded into the U.S., and attracted a cult following and celebrity fans. In 2024, I completed a successful exit.
Today, I’m channeling everything I’ve learned about brand building, distribution, and community into what’s next: a new fragrance company that treats scent as playful, collectible, and culturally alive - with a never-before-seen form factor. We’re preparing for 2026 launch.
At the heart of my work is taste, intuition, and an instinct for building emotionally resonant brands that scale without losing their soul.
Forbes
"With a cult following in New Zealand, Rondel has taken her business global, bringing The Caker’s luxury cake kits to the U.S. with sleek branding and a distinctive point of view."
Schön! Magazine
"There’s no doubt that Rondel has a business brain; reinventing a somewhat dying category and selling it across one of the biggest markets in the world, the USA, is ingenious."
Rolling Stone
"She created a product that sits at the intersection of fashion, food, and design - a rare trifecta in the baking world."
Tasting Table
"Rondel isn't just baking cakes - she's building a brand that walks the line between luxury product and cultural artifact."
Remix Magazine
"Looking back on 10 years in the business of baking cakes, Jordan Rondel talks to Remix about her life as The Caker, her plans for world domination."
Broadsheet
"The Caker began as a creative outlet and grew into an international business. Now, Jordan Rondel is closing her flagship bakery to focus on a bigger vision."
Bon Appétit
"These cakes are so luxe, no one will believe they came from a box."